Lindsay Roselle is the Interim CEO of Vortic Watch Company, stepping in after her husband and founder, R.T. Custer, suffered a stroke in 2024. With an MBA and nearly 20 years of experience in business leadership, Lindsay has built and scaled multiple companies, served as COO of Bossbabe Inc., and founded the Work Within platform for high-performing leaders. As a mother of two, Lindsay is committed to preserving Vortic’s legacy and the spirit of American-made craftsmanship.

R.T. Custer is the Co-Founder and President of Vortic Watch Company, dedicated to salvaging and restoring antique American pocket watches into unique wristwatches. As the host of the American Dreamers podcast and YouTube show, R.T. champions American manufacturing and craftsmanship. After suffering a massive stroke in 2024, he stepped back from daily operations to focus on recovery, while continuing to guide Vortic’s vision as President and advisor.

As a Campaign Manager at Don't Be A Little Pitch, Ice transforms client visions into headline-worthy campaigns. She drives media outreach, influencer partnerships, and high-profile event buzz, ensuring brands stay in the spotlight. ‍ From securing placements in Forbes to shaping narratives for NFL icons, she knows how to make an impact. With sharp strategy and seamless execution, she delivers results that keep clients winning.

Chris helps executives and business leaders transform their ideas into significant media opportunities in her role as PR Coordinator at Don't Be A Little Pitch. She develops strategic messaging that increases her clients' reach and authority by getting them featured on well-known sites. With a strong focus on storytelling and targeted media strategy, Chris positions brands to capture the attention of critical decision-makers. Whether showcasing thought leadership or securing impactful features, she makes sure their message connects with the right audience.

Marley is a creative with a passion for writing. She loves to work with old fashioned pen and paper, but more often than not you can find her hunched over her laptop (posture game in progress). Her journey in public relations has taken her to exciting places. She was part of the team that helped propel Speed Skating Manitoba and Team Manitoba to the Olympics and Canada Winter Games. All that while not even being able to skate. As a Public Relations pro, learning the ropes of diverse industries and mastering the art of crafting killer pitches for clients worldwide is just another day. Yaaawn. Just kidding. It's anything but boring!